Clever Advert

Sunday, September 23, 2007 7:13 | Filed in Faith & Forteana, Media

Now I know I have a mix of readers: some are religious, some are agnostic, and some are no doubt fundamentalist atheists. I’d like to clarify therefore that I am in no way endorsing The Alpha Course, which as I understand it is a kind of a back to basics Christianity thing, which has been criticised for an intolerant attitude toward homosexuality, amongst other things. No doubt you’d find other people saying positive things about it, however (and possibly suggesting it doesn’t hold those attitudes at all).

However, I personally don’t know much about the course or what it claims to teach, so I’m not going to pass any personal judgement on it as I don’t have any personal experience. I would ask you to withold any positive or negative comments about the Course from this post, as that’s not an issue I want to get into here (but if you feel the need, contact me and pass on comments directly). What I do want to know is what you think of their latest advert.

…I’m impressed. I think it’s original, it’s clever, it’s eye-catching, and, well, it certainly beats the roadside billboard style of “Jesus Saves” or “7 prayerless days make one weak” sort of thing…

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2 Comments to Clever Advert

  1. paul says:

    September 23rd, 2007 at 5:13 pm

    yep, very good but it’s that style where the brand comes right at the end — it could be selling anything - shampoo? holidays? sex toys? :}

  2. JackP says:

    September 23rd, 2007 at 8:14 pm

    @Paul - you’re right to some extent, but in this case (for me at least) the “wondering what it’s an advert for” worked in its favour - although that doesn’t always work! I just enjoyed the way it that it (for me) encapsulated the human condition in 57 seconds (irrespective of who its for, or what their message is).

    @Others: Just a reminder: if you don’t like Christianity, or organised religion, that’s fine. But here I’m just talking about the advert; please keep your comments appropriate to that.

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