Bob’s House
Saturday, February 23, 2008 0:02 | Filed in Disability, Media
Many thanks to the RNIB WAC blog for this spot…
This is an ad for Pepsi, it’s made by deaf members of the PepsiCo workforce (part of a group called enAble). Pepsi showed this during a commercial break at the Superbowl.
And to me, they’ve not done this because the advert is written by a disability group in their employment. To me, it has qualified for Superbowl air time simply because that’s how good it is.
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Rich Pedley says:
February 23rd, 2008 at 10:51 am
Absolutely Brilliant. Thanks for sharing that Jack, it brought a smile to my face.
Rachel says:
February 24th, 2008 at 1:54 pm
Me too. So good to see a company utilising the skills of it’s workforce too and I love the way that it’s about the deaf world, but the hearing world’s included too – reversing the roles. Yay! And I even recognised some of the signs too! (I’m hard of hearing, and I’ve done a lot of work in deaf people’s voluntary groups, but to say my signing skills are basic to say the least is a constant source of embarrassment to me when I have to resort to pen and paper with deaf friends *blush*)
Where does Bob live? - NeonBlue Dreams says:
February 24th, 2008 at 3:08 pm
[...] over at The Pickards posted recently about this PepsiCo ad, made by a group called enAble, deaf members of the PepsiCo [...]
Collegue Man says:
February 29th, 2008 at 1:15 am
If any disability means someone cannot do a job as well as someone who is normally abled in that area – then rightfully they should be “discriminated” against, and I include all in this be it colour blindness, deafness, physical imparement. This is called selection and has been going on long before out species even existed, not just for employment but for survival.
If however the thing that the person cannot do is unimportant then it should not matter, and the person should not be restricted in any way from doing it. In this instance I must say this is pure genius, and credance must go to the team who produced it. Not only for a gread advert, but for the team that produced it for laughing at themselves.
Hopefully examples like this should help point us in the direction that it is OK to poke fun at certain things and make certain things less taboo, this was a genuinely funny piece of TV, but what would the reaction if this had been produced by a completly non-disabled team, would the reaction have been to call the entire production of such a commercial discriminatory.
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