Archive for the ‘Branding’ Category

City Of Cultcha Revizzed

Monday, December 7, 2009 16:47 4 Comments

Back in the day, when I was working for a Local Authority, I was very keen on NewcastleGateshead winning the bid to be City of Culture 2008. In some respects, I can already imagine the jaws dropping at the idea Newcastle and Gateshead are paragons of culture, but let’s face it, I remember Glasgow being [...]

This was posted under category: Books, Branding, Life, Oddities

@NakedWines — The Naked… Truth?

Saturday, October 24, 2009 7:20 5 Comments

Our household received a voucher from a company called Naked Wines. It said: “special treat for customers of – £40 naked wines voucher”. It also said “claim your voucher online or by telephone”; “choose your wines from our delicious range”; “next day delivery to your doorstep”, and the thing which I think is key [...]

This was posted under category: Branding, Ranting, Reviews

Using Facebook To Damage Your Brand

Friday, September 11, 2009 11:02 6 Comments

Well, okay, you probably don’t want to be doing this, but if you’re not aware of what is being posted on Facebook about you, you can be pretty sure that someone will be saying something negative about you. I’ve looked at this sort of thing in relation to the public sector when I asked Do [...]

This was posted under category: Branding, Social Media, Technology

Kopparberg Promo

Monday, July 27, 2009 7:20 177 Comments

So there I was, wandering out for a drink one evening with a good mate of mine. I was due to meet him at a pub on Newcastle’s Quayside called ‘The Akenside’, only as I approached, I noticed something was going on outside. A gentleman on a bicycle was handing out fruit, and people were [...]

This was posted under category: Beer, Branding

Paula The Cow Gets Branded

Monday, July 6, 2009 10:58 35 Comments

I was fortunate enough to be in the Metro Centre this weekend. For the uninitiated, this is one of those shopping malls which in many respects is like every other shopping mall in the country. The interesting thing about it this weekend though, was that Paula The Cow was there. Paula the Cow was a [...]

This was posted under category: Branding, Media, Social Media, Technology, twitter