@NakedWines — The Naked… Truth?

Saturday, October 24, 2009 7:20 | Filed in Branding, Ranting, Reviews

Our household received a voucher from a company called Naked Wines.

It said: “special treat for customers of Amazon.co.uk – £40 naked wines voucher”. It also said “claim your voucher online or by telephone”; “choose your wines from our delicious range”; “next day delivery to your doorstep”, and the thing which I think is key “claim your £40 gift today”.

Note that use of the word gift. Note also that while the voucher says you can use your voucher to buy 12 bottles of wine for only £39.99, it does not say that you must; indeed you are specifically advised to “choose your wines from our delicious range”:

Nakes Wines voucher - text as per previous paragraphs

Note also that when you do go online, you then see this, again emphasising the freeness of the wine in question:

You're about to get some free wine, you lucky sausage you

So that when you do go online, and you look to pick up your gift of free wine, it turns out that you have to pay a minimum of £79.99 to qualify for this, which means that you’ve got to pay forty quid in order to get eighty quid’s worth of wine. Now I don’t call this free (at best, it’s half price), and I don’t call it a gift.

Nowhere on the voucher does it mention this.

In my opinion (which obviously does not carry any legal status), I have been misled by this advertising. I have been led to believe I can receive a gift of free wine, and when I go to claim it, I find out that they are not prepared to offer me a free gift at all, unless I’m willing to part with forty quid.

I for one will not be using their service. Partly because it’s not necessarily a brilliant deal, partly because their “comments from customers” do not include any negative responses (and I know I put one in) so they appear to be trying to whitewash this, partly because I don’t know whether the wines are actually worth the prices they quote (there doesn’t appear to be any way of comparing their prices to anyone else’s), partly because there are some major accessibility problems with their site — missing alt text on rather key things such as image links, parts of the site not working without javascript, and so on — and obviously partly because I’m a little unhappy about their voucher.

So since Naked Wines wanted to offer me something for free, it would be churlish of me not to return the favour. So I will offer them something for free (and by free I do mean free) — my qualified endorsement. If you want to support a company which makes it more difficult for disabled people to use their site, who tell you that they are offering you a gift of free wine which turns out to basically only be a money-off offer where you’ve got to pay a minimum of forty quid, and who don’t give you an opportunity to compare their wine prices with anyone else, then I’d urge you to buy stuff from Naked Wines.

I’ll even offer them a site audit at 10% off, if they want to address the accessibility problems and other concerns… (mind you, the costs for this do start somewhat above the forty quid mark) …seems fair?

You can leave a response, or trackback from your own site.

5 Comments to @NakedWines — The Naked… Truth?

  1. Gary Miller says:

    October 24th, 2009 at 7:49 am

    I get the same voucher with every item I purchase from Amazon; never thought to look into it in such detail though! Way to go Jack!

  2. Rowan says:

    October 24th, 2009 at 8:45 am

    Hi Jack

    I set up naked wines, so slightly biased, but…
    1. It does say “12 bottles for £39.99″. We can make it clearer and will do so.
    2. Accesability…fair point, and one we will tackle. We have only been up 10 months so plenty more to do
    3. Whitewashed comments…not true at all. There are plenty of negative comments, and we only delete if they are libellous offensive etc.
    4. Wines you can’t compare? Well there is a good reason for that. We champion small winemakers,who are making good wine rather than selling to supermarkets so (most of the wines) can only be bought in the UK through us

    If you like wine, give us a go. If you don’t like it we will give you your money back (as we do for all customers) so you can have it free if that’s what you want.

    As it happens, once people have tried us they usually come back, so we are doing something right



  3. James Coltham says:

    October 26th, 2009 at 1:28 pm

    I’ve seen this type of offer many times from various online wine vendors – it’s a pretty common deal but the wording is crucial and if you feel misled you could always contact the Advertising Standards Authority.

    Anyway, great to see companies responding positively to criticism of their site’s accessibility. I’ll be watching for improvements to their site with interest!

  4. Fee says:

    November 1st, 2009 at 11:08 pm

    The wines are WELL worth drinking, but I too am slightly biased ;)

  5. garment sales worldwide says:

    September 9th, 2011 at 10:42 pm


    [...]Sites of interest we have a link to[...]……

Leave a comment